Are you unable to generate enough leads and sales? Is your email list not growing with a decent rate?
Are you unable to increase opt-ins?
If your answer is YES to all these questions, you are unable to connect to your website visitors. In other words, your online visitors do not trust you.
In order to make your readers ‘take an action’, you have to make sure that they trust you.
If you are able to connect to your website visitors, you can build trust.
So how you can connect with them and how you can build trust?
In this article, you will find 4 super easy ways to connect with your website visitors so as to develop trust.
Do you really understand your visitors? Do you know why they are visiting your website?
What a new visitor sees on the landing page of your website makes all the difference. First impression is really critical.
Your landing page has to be attractive yet simple so that visitors, as soon as they land on it, find something that glues them to your website. It has to be factual for instance statistics, reviews, customer testimonials or social proof that you are great.
The visitors that land on your website may or may not know you – you have to tell them who you are, what you do and why they should trust you?
This isn’t just all, there is more…… wait!
Landing page must be sticky and it must hook new visitors.
But what’s more important than this is to know what your visitors are expecting from you. Every visitor that lands on your website is expecting to see something or he is expecting to find the ‘answer’ on your website.
The question is, are you providing your visitors the answer they are looking for?
The landing page must be designed in a way that it should not only be factual, data-rich, easy-to-read but it must also provide every single visitor the right answer he is looking for.
If you have an online furniture store, visitors are expecting nothing but furniture from your website. In this case, do you have ‘add to cart’ button on the landing page? Do you have your best products listed on the landing page? Are you offering your visitors with a killer discount offer on the landing page?
This is how you provide an ‘answer’ to your visitors on the landing page.
Just like every business has a purpose and everything that we do have a purpose, similarly your website cannot be without a purpose. Based on your website’s purpose, you define goals and move ahead.
One of the basic purpose of majority of the website owners is to make money. Of course it is, why else someone would create a website and invest money on it.
But the question is how you want to earn money from your website? Is it by selling goods? Is it by affiliate commission? Is it by building your email list and then monetizing it? Is it by brand awareness?
All these are different ways to make money from your website. If you are not sure what you are trying to do with your website and how you intend to earn money, you need to rethink because this way, you won’t be able to connect to your website visitors.
Stats show that you have only 8 seconds to grab the attention of a new visitor. You cannot expect visitors to read an entire paragraph in 8 seconds – it all comes down to headlines.
Catchy crystal clear headlines do the work. Here are a few simple ways to turn the tables with headlines.
Do you think that your website design and navigation doesn’t impact the way you connect to your website visitors, try changing it and see the difference.
Even a slight alteration in your website’s design or even change in font color will impact the way your readers connect with you.
The idea is to make things easy, colorful and simple for the visitors. They don’t have to find the information they are looking for instead it should be right in front of them.
How’d you feel if you land on a website with pathetic background and font color but having tremendous information? You’d probably don’t spend more than a few seconds there and that is because you cannot read it all.
When you think of different ways to connect to your website visitors, you’ll find a lot of them.
You just have to figure out which ones you should work upon.
The idea is to put yourself in your customer’s shoes and then see the world.
Darren Salkeld creates systems and processes to help start, grow and scale online businesses.
Darren is a leading digital entrepreneur with a track record for success that spans well over a decade.
His systems are directly (and indirectly) responsible for countless success stories across the globe, including business owners who went from startup to now generating consistent 8-figure annual returns.